Rizka Afifah Azhar Salsabila, Isyrohil Muyassaroh, Mahfudhotin. Cost Efficiency and Sales Effectiveness as Determinants of Profitability in Indonesian FMCG Companies: (Efisiensi Biaya dan Efektivitas Penjualan sebagai Determinan Profitabilitas pada Perusahaan FMCG di Indonesia). AJIAF [Internet]. 2025 Dec. 30 [cited 2026 Feb. 18];5(2):147-58. Available from: https://jurnalfebi.uinkediri.ac.id/index.php/almuhasib/article/view/2911