Penguatan Jiwa Kewirausahaan Siswa Melalui Pelatihan Content Creation Dan Pemasaran Digital

Abstract

The rapid development of digital technology has brought significant changes in the use of social media among students. This Community Service Program (PKM) aims to enhance students’ ability to utilize social media as a means of creating social impact as well as generating income opportunities at SMA Negeri 1 Sekampung Udik and SMA Negeri 2 Kalianda. The program is implemented through a participatory mentoring approach, which includes needs assessment, training on social media utilization such as content creation, digital marketing, and personal branding, as well as guidance in developing creative ideas and digital entrepreneurship. The results show an improvement in students’ understanding and skills in using social media more productively, along with the emergence of initiatives to produce impactful content and explore digital business opportunities. This program contributes to shaping students who are creative, innovative, and adaptive to technological development, as well as capable of utilizing social media sustainably.