Peningkatan Visibilitas dan Omzet UMKM melalui Penguatan Branding Digital dan Integrasi Platform Pemasaran

Abstract

Branding fortification is crucial for MSMEs in the digital era. CV GTT Kediri has quality products but underutilizes digital presence. This community service aims to strengthen digital branding through Google Maps, LinkTree, and creative content using Asset-Based Community Development (ABCD). Methods included observation, management consultation, digital catalog development using Canva, CapCut for video editing, creating an integrated LinkTree (linked to Google Maps, Shopee, TikTok, Facebook, WhatsApp Business), and publishing 1–3 weekly posts on TikTok and Instagram. Results show improved digital visibility, especially via Google Maps displaying featured products, and a 20–30% sales increase within two months. LinkTree serves as a digital hub, while creative content boosts social media engagement. However, limited internal human resources challenge sustainability.